The fashion industry has seen a great surge in the creative fields over the years. We have seen many talented designers emerge and create brands that simply don’t last a season. There used to be a time where people would follow creative geniuses, but now they are following these brands which they can relate to.
What is it that separates a creative genius from a mainstream brand?
This is a question that many fashion industry entrepreneurs continue to ask themselves. With the growing number of designers who are coming up with brilliant concepts every day, it becomes very difficult for talented individuals to make their mark in this highly competitive market. This does not mean that there is no hope; there are some secrets!
A fashion brand is built on many factors. There are some basic things that you need to take care of before you get carried away with sketches and samples. Here are my 7 Secrets for Creating a Fashion Brand that lasts:
ONE: Figure out your niche
It is very important for your brand to be associated with something specific. Your target market should feel that they are buying something which is unique and special. You also need to decide whether you want to take the conventional route or opt for an approach which is highly different from what other brands are doing. Either way, you need to make sure that your brand image is constantly evolving.
TWO: Have a clear vision
You need to be clear about what you are offering and create a simple message which can be conveyed quickly. Stay focused on your concept and give it time. This will make your brand easily identifiable and give you a more refined image.
THREE: Build a team you can trust
You need a strong team. In this highly competitive market, you cannot afford to make mistakes when it comes to designing and manufacturing your products. You need a well structured team which functions smoothly in order for everything to run according to plan. Ask for guidance from people with hands-on experience and do not be afraid to invest in getting professional advice.
With a good team you can benefit from the wealth of experience they have and keep your competition at bay.
FOUR: Be innovative
The brands that stand out are those who come up with something truly unique and original. If you have a brilliant concept in mind then it is essential that you present your idea well. You need to give the right shape and form to your vision, so that people can relate to it.
FIVE: Be passionate about what you do
Your passion is visible to others, it’s what will keep you going when things get tough. It isn’t just important for people looking to “follow their dreams” – passion is a necessity for entrepreneurs as well. People can sense if you don’t have that spark, so always stay enthusiastic. Be passionate about the journey too – there’s a good chance your passion will bleed over to your customers as well!
SIX: Patience is key
Creating a successful fashion brand is tough work and it takes time. It is not something that you will be able to do overnight. You need to put in a lot of effort and be patient enough to wait for the results. Things will not always go your way, there will be plenty of bumps on the road and you will experience many failures – but it is important not to get disheartened and keep going. It’s all part of the journey!
SEVEN: Be a good person
This is my most important secret. I can assure you that being nice and pleasant to work with will open more doors for you than being rude, impatient or arrogant. While you may have the best ideas and strategies, they will not work in a collaborative fashion unless you maintain a good attitude – with everyone on your payroll. It’s important to remember that without the support of your team – this journey would be a lot harder.